Concept Design

MRS has delivered a rigorous approach to understanding the challenge of a new product or service but also to have a deliverable solution.

The team is experienced in developing solutions in a wide variety of markets and industries from education to FMCG to B2B. The key in all these activities is a customer or demand led approach. More often than not the process is action research based with a demanding level of commitment for both researchers and participants.

Effective action research enables reflection to occur throughout the action research cycle. It is this level of participation that challenges assumptions and practices but that also develops the optimum working solution for the target markets.

Practical Application

MRS has applied the theory in the highly successful development of e-learning products and services.
  1. Identification of aims and audiences
  2. Review of the market
  3. Concept development with stakeholders
  4. Concept research with potential users
  5. Piloting the product, service and communication techniques
  6. Identification of the winning concepts


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